Rigid Gift Boxes · MOQ 100 pcs
The magnetic shell from our standard rigid range, with an insert die-cut to the product's own outline so nothing moves in transit and everything sits at the height you want it seen. The shell is priced on the magnetic band (indicative $1.50–2.30/pc at 500 pcs); the tray is quoted as its own line, because material and cutting drive it more than quantity does.
Overview
An insert turns a box into a fitted case. The tray is die-cut to your product's outline, usually leaving 5–8mm of foam compression so the product is held rather than loose, and it sets the height at which the product sits — flush with the rim, slightly proud for a lifted presentation, or recessed under a printed platform. For anything with several components (bottle and pipette, watch and tools, phone and cable) an insert is the difference between a box of parts and a considered set.
The honest cost position: the shell is a standard magnetic rigid box and is priced on the same band, but the insert is the largest single cost driver inside the box and it does not get much cheaper with volume, because the material and the die-cutting dominate. A folded paper or card platform is the cheapest tray; a velvet-wrapped EVA foam tray with cut-outs for several components is the premium end. Both are quoted as separate lines against the same shell, so you can see exactly what the tray costs before you commit.
Specification
| Item | Detail |
|---|---|
| Finished size | Set by the product plus the tray, usually 10–15mm larger on each internal side than the product footprint |
| Board | 1.5–2.0mm greyboard; deeper boxes step up to 2.0mm for wall stiffness |
| Closure | Hidden magnets; ribbon pull quoted separately |
| Insert | Die-cut EVA foam 10–20mm, velvet-wrapped tray, suede-effect or folded paper platform — quoted as its own line |
| Wrapped litho exterior; interior print and printed platform are separate lines | |
| Finishing | Hot foil, emboss/deboss, matte or soft-touch lamination |
| Packing | Assembled with the insert fitted, or foam supplied loose for local assembly |
| MOQ | 100 pcs per design |
| Lead time | 12–18 days after sample approval; insert die adds to the sample stage |
Variants
The premium default for jewellery and gifting: foam for structure, velvet for the surface the customer actually touches. Smooth, suede-effect and crushed velvet finishes price differently.
Same engineering, matte industrial finish. Common in electronics and cosmetics where a printed platform covers the foam anyway, and cheaper than wrapping it.
A card platform with cut-outs, scored and folded rather than foam-cut. The cheapest way to hold a product in position, and fully recyclable — but it gives less cushioning and a flatter feel.
Two or more cut-outs for a set: bottle plus pipette, watch plus tools, candle plus matches. Each additional cavity adds cutting and hand-fitting time.
A ribbon or paper tab under the product so it can be lifted out of a deep cut-out. Worth specifying wherever the foam grips more than half the product height.
A printed card layer over the tray, with the product seen through a window or a cut-out. Turns the first thing the customer sees into brand surface.
Materials
The shell material menu is the same as our standard magnetic box. The decisions that change the quote are on the inside.
| Option | What it means |
|---|---|
| EVA foam, die-cut | The standard engineering tray: firm, light, holds a shape and cuts cleanly. Available in a range of densities and colours; denser foam grips better but is harder to lift the product out of. |
| Velvet-wrapped EVA | Foam laminated with velvet or suede-effect fabric. The premium surface for jewellery and gifting; adds material and hand work, so it is the most expensive tray option. |
| Suede-effect or flocked foam | A softer, less shiny surface than velvet at a lower cost. Reads well under warm lighting and photographs without the glare velvet can throw. |
| Folded paper / card platform | Scored and folded board, often printed. Cheap, light and plastic-free; less cushioning, and cut-outs cannot grip a heavy product the way foam does. |
| Moulded pulp | Recycled fibre tray designed around the product. A strong sustainability story, but the tooling is a real commitment and the surface is not a premium touch surface. |
| Corrugated fitment | Corrugated board folded into a cradle. Very cheap, very light, and appropriate for larger or heavier items — it protects rather than presents. |
Best for
Two or three components of different heights held in separate cavities, so the set opens as a set rather than a bag of items.
A heavy glass bottle needs a cut-out that grips the shoulder, not a paper insert that lets it move — and velvet keeps the glass from scuffing.
Hard, heavy and scratch-prone. A wrapped tray holds the item away from the board and controls how it sits for the first look.
Device plus cable plus pins, each in its own cavity, with a printed platform carrying setup instructions or a QR code.
Heavy, breakable and often sold with a lid or a tool. Foam stops movement and keeps the jar off the box walls.
Mixed contents with a printed overview layer; the tray is what makes a kit feel assembled rather than packed.
Sizing
The box is sized from the tray, and the tray from the product. Send the product's outer dimensions per component and we will set both — but these are the numbers to think about before you brief us.
| Dimension | Guidance |
|---|---|
| Product clearance in foam | Allow 5–8mm total on a foam cut-out so the foam compresses around the product. Less and the product is hard to seat; more and it rattles. |
| Tray to wall clearance | Leave 1–2mm between the tray edge and the interior wall so the inserted tray does not bow the box. A tray that is cut exactly to the interior is a common reason a lid starts to sit tight. |
| Presentation height | Product flush with the rim reads calm; 5–10mm proud reads celebratory. Decide this early — it sets the box depth and therefore the board and freight. |
| Deep cut-outs | Where foam grips more than half the product height, add a ribbon lift tab. It is a small line item that prevents the most common customer complaint. |
| Tray thickness | 10–15mm foam for light products, 20mm and up for heavy or irregular items. Every millimetre of foam becomes a millimetre of box depth and a millimetre on the freight bill. |
Free quote
Send the basics and you will get an itemised price plus a 3D mockup with your branding.
What you get
Reply within one business day. No obligation, and no design files needed to start.
FAQ
The two things that decide tray cost and lead time, answered plainly.
Keep looking
A rigid greyboard shell with magnets set into lid and base, so the box pulls shut and holds with no visible closure. The strongest reveal in the rigid family and the structure most D2C beauty, fragrance and gifting brands pick for a launch or a gift set — at roughly 25–30% above the same box in lid & base.
A rigid sleeve with a sliding inner drawer, so the product arrives on a tray before any of the packaging structure is seen. The most theatrical reveal in the rigid family, and the format jewellery, watches, fragrance and electronics accessories use when the product should appear first. It is also the hardest of the three structures to build well — a drawer either glides or it does not.
A tall rigid box for a single bottle: friction-fit lid and base, with a cradle insert that holds the bottle at the shoulder and the base so it cannot move in transit. Priced on the lid & base band; the extra board a bottle box needs and the cradle insert are quoted as their own lines.
Get a free quote
Tell us the product, the quantity and the destination. You will get an itemised factory-direct price, a recommended structure and a 3D mockup — no design files needed to start.
Free quote
Two minutes to fill in. No design files needed to start.