Rigid Gift Boxes · MOQ 100 pcs
Same shell as our brushed-edge box; what changes is where the metal goes. Here the foil is a single stamped mark rather than a band around the lid, which makes it the configuration most buyers actually order: one die, one stamping pass, and the brand mark in gold on matte navy. Priced on the magnetic band, indicative $1.50–2.30/pc at 500 pcs, with the die and the stamped area quoted as their own lines.
Overview
Hot foil stamping is a straightforward process that produces a result no ink can match. A heated die is pressed onto foil laid over the wrapped board; the foil transfers only where the die contacts it and leaves a fine impression behind. The cost therefore splits in two: the die, a one-off tooling line that is reused on every reorder, and the stamped area, which is charged per unit and does not care how many logos are in it. On a matt navy wrap the gold reads warm and saturated, and because the foil sits on top of the surface rather than sinking into it, the mark stays crisp on a textured stock where a printed highlight would break up.
This is our own box, and the gold mark on it is ours. We keep it because it answers the question buyers ask most often at quoting stage — what does foil look like on the substrate I am considering — without either of us having to guess from a swatch. The honest trade-offs: foil is not ink, so it cannot do a photographic or soft-gradient mark, and fine strokes below roughly 0.2mm fill in or break. Foil over a crease or a fold tends to lift and craze, so it is normally kept clear of scoring. And a large stamped area costs more than a small one on every single unit, which is why the mark on our sample is deliberately moderate in size — the version we would quote you first.
Specification
| Item | Detail |
|---|---|
| Finished size | Made to your product; our own box is built in a 25×20×8cm format, the size our band is quoted against |
| Board | 1.5–2.0mm greyboard, turned lid and base tray |
| Closure | Hidden magnets in lid and base; friction-fit lid & base available on the lower band |
| Foil mark | Single gold foil stamp. Stamped area is charged per unit; the die is a one-off tooling line |
| Foil finish | Bright gold as shown; brushed gold, rose gold, copper and silver foils are the same process at different material cost |
| Wrap | Matte-laminated navy wrap; soft-touch lamination available and gives a deeper contrast under the foil |
| Insert | Folded paper tray included; EVA foam or velvet-wrapped tray quoted as its own line |
| MOQ | 100 pcs per design |
| Lead time | 12–18 days after sample approval; the foil die adds to the sample stage |
Variants
Foil is priced by stamped area, so two small marks cost about the same as one medium one and a full-face block costs far more. Tell us the mark's size in millimetres rather than the number of logos and the line item becomes predictable.
A printed metallic ink is a cheaper way to get a gold tone and needs no die, but it is flatter, it shades across a large area and it reads as print rather than metal under a light. For a fine mark on a dark surface, foil is normally worth the die.
The same die can raise or recess the mark as it stamps, so the logo is felt before it is read. A debossed-and-foiled mark is our most requested single upgrade on this shell, and it is quoted as part of the die line.
A second, smaller stamp inside the lid or on the base is common on gift and subscription boxes. It is a separate pass and a separate line.
The box in the photograph is magnetic. The same exterior with a friction-fit lid and base sits on the lower band at $1.20–1.80/pc at 500 pcs; the foil is quoted as its own line under either closure.
Folded paper tray as standard, or a die-cut foam or velvet-wrapped tray in navy or a contrast tone. Interior print is a separate press pass.
Materials
Two decisions drive how foil reads: the surface it stamps onto, and the foil itself. The board underneath barely shows through either, so this is where the money should go.
| Option | What it means |
|---|---|
| Matte-laminated navy wrap | The surface in our sample. A low-sheen dark ground gives the foil maximum contrast without the glare a gloss surface throws back at a camera. |
| Soft-touch laminated wrap | A deeper velvet-matte surface. Foil appears to sit further off the box and the contrast is stronger, at a slightly higher cost per unit. |
| Textured or linen-embossed stock | The grain shows through the foil and gives the mark a broken, hand-made edge. Some brands want exactly that; on fine detail it costs legibility, so test it on the sample. |
| Bright gold hot foil | The standard metallic. Highly reflective, so it reads gold from a distance and nearly white when it catches a light straight on. |
| Brushed or matt gold foil | A quieter, directional metal finish that holds its colour across viewing angles. Costs more per stamped area and photographs more consistently. |
| 1.5mm / 2.0mm greyboard | The core. Foil needs a surface that does not flex under the die, so larger lids are specified at the heavier board even though the foil itself does not care. |
| Folded paper, foam or velvet tray | The interior. Cheapest is a folded paper tray; foam and velvet-wrapped trays set the presentation height and are quoted as their own line. |
Best for
A restrained gold mark on a dark box is the default premium language in this category, and one stamped logo keeps the finishing line small.
Gold on matt navy under warm shop lighting is the most flattering combination for small metal goods and reads well in a product photograph.
One mark, one colour, repeated annually off the same die — the cheapest repeatable premium finish we quote.
A single gold stamp carries a heritage look without a full printed wrap, which suits producers who want the material to do the talking.
A die is a one-off cost, so a monthly or seasonal box can change its artwork and keep the same gold mark in the same place.
Sizing
On a foiled box the mark is the only thing most people see, so its size and position matter more than the box dimensions do. These are the numbers we settle before the die is cut.
| Dimension | Guidance |
|---|---|
| Smallest legible detail | Keep strokes above roughly 0.2mm and avoid type below about 6pt. Below that the foil bridges, fills in or breaks up, and it will look like a print fault. |
| Mark size on a lid | A mark between 20mm and 60mm across reads as a logo on a 25×20cm lid. Larger than that it becomes a graphic and the stamped-area line climbs with it. |
| Position and clearance | Keep the mark 10mm clear of the lid edge and off any score line. Foil over a crease lifts and crazes, so on a wrap-around layout the mark is placed on a flat panel. |
| Insert clearance | Allow 3–5mm around a rigid product and 5–8mm on foam. The tray sets the product height, and that height sets the box depth and the freight. |
| Freight and packing | Assembled rigid boxes are mostly air. If the run is large or going by sea, ask for the collapsible version quoted alongside the assembled one and compare landed cost. |
Free quote
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FAQ
The two lines that decide foil cost, and the cases where foil is the wrong answer.
Keep looking
Our own house box, and the one we send when a buyer wants to see finishing rather than read about it: a matte navy magnetic rigid shell with a brushed-silver metallic foil band run around the lid edge. Priced on the magnetic band at $1.50–2.30/pc at 500 pcs, with foil area, insert and the matching paper bag quoted as their own lines.
Our own cream lid & base box: two rigid pieces, a friction fit, and a narrow gold foil trim stamped along the lid edge. Same finishing menu as the magnetic range on the cheaper structure, at $1.20–1.80/pc at 500 pcs — roughly 25–30% below a magnetic box at equal specification.
A rigid greyboard shell with magnets set into lid and base, so the box pulls shut and holds with no visible closure. The strongest reveal in the rigid family and the structure most D2C beauty, fragrance and gifting brands pick for a launch or a gift set — at roughly 25–30% above the same box in lid & base.
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